We were delighted to host a panel session “Better Together” @pure_theshow in Marrakesh earlier this week. Our Communications Manager @holly_tuppen moderated the session with two of our members, @caimanpantanal and @pousadatrijuncao, our friends @theconscioustravelfoundation and @joroexperiences, a new sustainability solution built on our 4C framework @weareweeva and conservation travel journalist @lisa.grainger. Holly kicked off the session explaining, “There’s lots of us on stage to demonstrate that collaboration is essential to drive meaningful change in the travel industry. No one player can do this alone. We need to work together, and that includes DMCs, agents, designers, operators, media, as well as those on the ground like accommodation providers and guides.” The panel then discussed the collective effort involved in creating a new high impact itinerary conserving The Pantanal and Cerrado in Brazil, and how businesses of all shapes and sizes can measure and report impact via Weeva. The panel agreed that everyone in travel’s value chain needs to embark on conversations about impact, environmental and social, inspiring and challenging, to make sure this industry does more good than harm. It was great to see so many members, especially finding them introducing The Long Run to their partners - as pictured here with @dolomitemountains 💚 Thanks so much to @julietkinsman for opening the show with a rousing rally cry for more action, and the @pure_theshow team for inviting us along. If you’d like to join a network committed to all of the above, don’t hesitate to get in touch. #changeworlds #initforthelongrun #sustainabletravel #collaboration #houseofbeyond #puretheshow