“Ive been rummaging through a lot of discarded clothing at Dunusa - an area in downtown Johannesburg where America & Europe dump piles of second-hand, often soiled garments. It got me thinking about globalisation’s effect on national stylistic identity - it’s not rare to see a local woman wearing a traditional shweshwe-fabric waxed wrap skirt, often reserved for special ceremonies, paired with a promotional VODAPHONE or Manchester United polyester tee. This hybridity - an unintentional dialogue between ‘The West & The Rest’ - was the start point of this collection”. Subverting ideas from Thorstein Veblen’s 1899 essay “The Theory of the Leisure Class”, the collection experiments with the idea of a ‘trickle-up fashion theory’, instead of the trickle-down version discussed by Veblen, which argues that fashion starts with the bourgeoisie and makes its way down the classes, eventually ending up in places such as Dunusa. With SS23, Thebe Magugu is interested in how Dunusa can shoot items considered ‘old hat’ back up into a luxury space. The full collection launches 7.10.2022 Director: @franadilla Producer: @refiloeseretlo Consultant: @declangibbon Model: @ponahalo