“i have always been inspired by people with authentic style, who don’t care about their appearance, but at the same time you can't take your eyes off them. they are self-confident and choose comfort. they are able to combine the opposite: on the one hand — rebellion, wild energy, and on the other — they can show their sexuality this is how I see the hero of keepstyle and this is the direction in which I want to develop our brand in the future” — lera kutkova, the brand founder @milayavaleria