The Launch Phase of the Machine Method has one goal only: get to Product Market Fit. What exactly is Product Market Fit? It's when there's market demand for what you're selling, and people are willing to pay for it because it's better than any alternatives. Once you have loyal consumers that have adopted your product, your business model becomes much more refined, thus making it easier to allocate capital on marketing, content distribution, etc. — If you'd like to watch the full breakdown of the #MachineMethod, hit the link in our bio.