Immediately sus. If an ‘ethical’ brand is having year round sales it can mean that there is an excess of stock purchased with uninformed data, and/or that they are employing greenwashing techniques to get your money. That’s not to say sales shouldn’t happen (I love a discount!) but as consumers we need to be mindful of how much is being produced and how transparent a supply chain is. I really like the ethical brands employing a pre-order model, ensuring minimum waste and maximum good. 🌿 #ethicalfashion #slowfashion #slowfashionmovement #ethicalshopping