This week on GurusMagazine: How Face Stockholm’s Founders Martina Arfwidson and Gun Nowak Raised The Bar In Beauty, Wit, And Grace Since 1982 The mother, Gun Nowak, and daughter Martina Arfwidson were just two ladies who wanted to have fun with color and invite everyone along for the joy ride. Nowak was an artist who owned a fashion boutique and Arfwidson was a struggling theater actress working odd jobs to make ends meet. What they lacked in cosmetics industry experience, they made up for in enthusiasm, idealism and a commitment to inclusiveness, decades ahead of its time. With a ‘we’ll make this work if it’s the last thing we do’ attitude, Face Stockholm became the antithesis of the makeup consumer experience; no intimidating saleswomen behind a glass counter, no bad lighting, and no judgment. Face Stockholm turned the makeup industry upside down by creating an open and welcoming space where anybody, from any walk of life, could touch, play, laugh, be inspired, and most of all – be themselves. Makeup’s first lifestyle brand came to fruition. To read more about How Face Stockholm’s Founders Martina Arfwidson and Gun Nowak Raised The Bar In Beauty, Wit, And Grace Since 1982 click the link: https://gurusmagazine.com EIC: Derek Warburton Managing Editor: Cyan Leigh Dacasin Art Director: Alexander Silkin Photographer Donna DeMari Written by: Jody Miller Edited by: Bunty Chellani Vault Images Courtesy of Face Stockholm