🏖 we shot this back in late 2021, the first shoot out of lockdown ... and also the biggest set build I’ve ever worked on (a beach built in a studio!) Its one of my favourite campaigns. A pool/beach party to launch @meccamax SPF. ⛱ The concept was inspired by the snapshot aesthetic of the 2000s youth-culture and the highly stylized/saturated editorials from the late 90s/early 2000s. 🔫 Dream team @duncan_killick @ribalhosn @monicarussell_ @joelforman @victoriabaron @megan_wm @c.cproduction