@dailypaper, @adidasfootball and @afcajax 2022/2023 Pre-Match collection. ‘Amsterdam is where we shine’ A celebration of multiculturalism in Amsterdam. A city hailed worldwide for its diverse population and inclusive personality Uniting element throughout the collection is an eye-catching East African beadwork inspired print in the Pan-African colours. The collection reflects the roots of Daily Paper, many Ajax players and others that were born and raised in, or later moved to, Amsterdam. A nod to the iconic architecture of the Dutch gables also featured as the hero monogram print, as also seen on the façade of the Daily Paper New York flagship store. The standout design element features Pan-African colours red, black and green, representing the blood that unites all people of colour, forgotten ancestors, and the fertility of growth. The universl colourway speaks to the many multi-cultures in and around the sport. ✨❌❌❌⚽️❤️🖤💚🤙🏿✨ Creative Direction: Daily Paper Art Director: @eddy.vidall Studio Manager: @diepanh Content Producer: @thirzgaspers Collaborations & Partnerships: @rachel8cherry & @thefaay___ Production: @halal.amsterdam Director: @dereiger Directors Assistant: @shakisonluca D.O.P: @daanbukman Still Photographer: @hustlebush Styling: @ayisha_laura , @fvtima, @faoubiera, @babette.tielrooij Hair & Make Up: Iris Bosman Music: @bnnyhunna Narrator: @imaanhammam Copywriter: Rogier Smalhout Copy advisor: @gershwinbonevacia & Will Georgie Casting: Daily Paper