Introducing Thebe Magugu SS23 - “Discard Theory”. Subverting ideas from Thorstein Veblen’s 1899 essay “The Theory of the Leisure Class”, the collection experiments with the idea of a ‘trickle-up fashion theory’, instead of the trickle-down version discussed by Veblen, which argues that fashion starts with the bourgeoisie and makes its way down the classes, eventually ending up in places such as Dunusa*. With SS23, I am interested in how Dunusa can shoot items considered ‘old hat’ back up into a luxury space. The collection was built by sourcing discarded clothing at Dunusa, bringing it into the studio, where I analysed silhouettes and proportions, photographed them, cut into them to expand, then refashioned them in updated materials. Swipe right to see LOOK 20’s process; how it went from several discarded denim pieces to one strong Off-Shoulder Jumpsuit proposition, extracted from our documentary released last week. *Dunusa translates into English as “Bend Over”, describing the action ones takes when shopping there. Photography: Aart Verrips (@aart.verrips) Styling + Set: Chloe Andrea Welgemoed (@chloeandreawelgemoed) MUA: Annice Roux (@annicemakeup) Hair: Brandon Swanepoel (@zwannepoel) Prod: Lampost (@lampost.production) Shoes: Thebe Magugu x @cuoioditoscana Hats: Thebe Magugu x @therealcrystalbirch Film: Director: Francesco Mbele (@franadilla) Producer: Refiloe Seretlo (@refiloeseretlo) Consultant: Declan Gibbon (@declangibbon)