21-27 AUGUST 2023. As we celebrate the 11th Year of KLFW in 2023, it might just be the most radical change that we will be making since our inception in 2013; to offer a whole new level of experience, engagement and excitement! We will continue our 11th year by introducing a new format, celebrating with different spaces, different venue partners over a span of 7 days. It is our hope that KL Fashion Week will provide something new every day for our designers and guests while offering a heightened level of intimacy in the way fashion shows are consumed. We want this new format to be more experiential and meaningful to the designers and guests. After achieving critical mass since our 5th Year – KLFW had attracted a lot of attentions not just for us but also for the designers that we have supported and who have supported us in return. Attention can be a wonderful marketing tool when you’re in phase 1, but I believed that we have way passed that and the next step is to ensure that the focus remains back to the designs, the creativity, and the urge to push fashion forward. We need to cut out the static, the noise, the distraction, the ‘sensational’ way of media reporting and clickbait that seemed to permeate most of the media outlets; unfortunately, this is how ‘news’ are sold these days as headlines after headlines compete for ‘eyeballs’, ‘reach’, ’impressions’, ‘reposting’ etc. While we develop our new spaces alongside our venue partners, it is our hope that, moving forward, the focus will be back to how fashion should be appreciated, by people who truly appreciate fashion, who consume fashion, who buys fashion and who understands that the fashion industry is made up of a group of passionate individuals, taste makers, story curators and creative thinkers—we are a tight knit group that handles pressure well and can deliver on point when ‘the show must go on’! To all the wonderful people out there—wishing you a fantastic 2023 and pick up something new from your favorite Malaysian label! To sum up the whole fashion industry, an old quote from Vidal Sassoon, ‘If you look good, we look good!’. #KLFW #KLFW2023