• Remember that time Apple launched a fashion line? Just one year after Steve Jobs resigned as chairman, the company decided to test the loyalty of its customers with the launch of The Apple Collection — a line of clothing, accessories and lifestyle items all covered with tech giant’s branding. Perhaps a perfect snapshot of 80s / 90s attire, the full range of clothing included neon graphic prints, popped polo collars, athletic wear and plenty of dad caps – long before the distinct hat style would become an actual trend. If the actual designs didn’t ooze enough corporate cheesiness, then the product descriptions surely did. The debut offering even managed to include a few key accessories: beach towels, coffee mugs, watches, umbrellas, and even a windsail for your sailboat. Luckily, the team at Apple was smart enough to enlist the likes of both Patagonia and The North Face when it came to producing some of the apparel items within the collection. The two outdoorsy brands produced button-up shirts and poly/cotton vests – both items that paired oddly well with the bold, bright colors used throughout the entire collection • www.carandvintage.com By @apple #CarVintage #apple #fashion #style #classic #vintage #art #design #80s #90s #lifestyle #applecomputer #california #cupertino #la #cool