It's tempting to think a celebrity backing your brand is all you'd ever need, but each influencer size has their own unique strengths ideal for different types of campaigns. Whether you're looking for authenticity or broad reach, there's a creator for you: -Nano (Under 10k): Authenticity and strong engagement in niche communities. -Micro (10-75k): Relatability, conversion-worthy content, and targeted reach. -Mid (75-200k): Eye-catching content for a larger audience. -Macro (200k-500k): High-quality content with broad reach. -Mega (500k-1M): Massive volume for maximum views. -Celebrity (1M+): Unparalleled visibility and credibility. Smaller creators foster genuine conversations, while larger ones provide broad exposure. Smaller creators often offer cost-effective rates, while larger ones bring polished production. You can maximize impact, and your budget, by layering in creators of different sizes. For a more detailed explanation, and extra insider insight, read the full article on our LinkedIn page! Still have questions? We specialize in crafting influencer strategies tailored to your goals and budget. Reach out to [email protected] for a casting sample and let's tell your brand's story together! 🌸 #InfluencerMarketing #BrandStory #MeetBloomMarketing