“For me, heat unlocked possibility and supported me in finding new and fun choices when my hair was damaged. When my natural pattern was temporarily lost, it was heat that enabled me to discover unexpected possibility with my hair and to work with my hair to discover styles safely. I started using heat to stretch, bend and cajole my hair into new shapes and styles instead of using it to press or defeat my pattern. I was able to protect my texture while discovering a new love for my hair and what it was capable of. It’s been a long time dream of mine to reframe our relationship with heat from a history of submission to a narrative of possibility. Our curls, coils & tight textures can be anything we want them to be. So let’s play! I’m so excited to see the styles that you come up with!” ~ PATTERN Founder/CEO @traceeellisross It’s time to #ExploreYourPattern. The PATTERN Blow Dryer is available now exclusively at PatternBeauty.com ___________________________ Director of Photography: @zoesimone.y Creative Director: @mpaganucci Featuring @traceeellisross Styling: @karlawelchstylist Hair: @mideyahparkerhair Makeup: @romyglow Nails: @nailsandmax Set Design: @cazslattery Agency: @playworkgroup Agency Producer: @jcwolfington On Set Production: @henstoothproductions Stills Post: @runwithwolvesproduction Editor: @tommytangfilms & @adrianejamison Color Grading: @tommytangfilms Sound Mix: @digitalarts_ny PATTERN Team: @rjonasgilman @amyelisajackson @_k_i_m_b_ @ayludgood Studio: @pier59studios