The Industrious Silence of Innovation — MDF Italia's Deep and Delicate Renewal⁣ ⁣ "I meet Marco Cassina in the company’s showroom, which has very little of the typical showroom and much of a metaphysical architecture [...]. The renewal of a brand is a slow, almost karst work, which in order to be complete and durable, has to move on several fronts: from product to communication, from images to architecture. MDF @mdfitalia_official is investing on various fronts in a deep and delicate way, without breaking that industrious silence that surrounds it."⁣ ⁣ Words by Tommaso Caldera @tommasocaldera_studio and Marco Cassina @marco_cassina⁣ Photography by Luca A. Caizzi @luca.caizzi