@robdyrdek’s business commandment “Before You Start, Win” was inspired by the great philosopher Sun Tzu. “Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win.” This quote by Tzu plays on the idea of the start at the end mentality, which is completely applicable to business. As Rob explains, you need to decide what success looks like in your business before you even create it, building a plan backwards with clear milestones.