Burning Man culture is filled with instigators who show up time and time again to help make astonishing things happen. Our eyes may wander to the shiny humans who stand in the limelight, but just outside the frame are people like Rob Schmitt. Some call him the Invisible Man. Others say he’s Santa Zero, aka Santa Rob. SantaCon — yes the Santa rampage that happens yearly in cities around the world — is his wayward brainchild. Read Rob’s story in the Journal. 🔗 Link in bio. ⠀ • ⠀ Seen here: A busload of Santas, first SantaCon in San Francisco, 1994 (Photo by Peter Field) #burningman #santacon