Fashion designer Alejandra Alonso Rojas (@alejandraalonsorojas) didn’t hire an interior designer to revive her New York apartment but sought help in what felt like a more critical domain—color—bringing on @martinkesselman, a color strategist, to advise on her selections. To bring architectural unity to the soaring loft space, they decided to go for it with a vibrant pink, using @farrowandball’s shape-shifting Lake Red in an allover treatment across walls, ceilings, and moldings. Take a full tour of the hot pink city home at our bio link. Photo by @davidmitchellphoto; design by @alejandraalonsorojas; words by @_h_mart_.