The iconic IT bag of this summer, #Diesel 1DR bares all out in a new #campaign featuring sun, sea and skin. Lensed by Paul Kooiker and art directed by Chris Simmonds, under the creative direction of #GlennMartens, the campaign celebrates the 1DR bag as the only accessory needed for the #summer: straightforward, sexy, confident, irreverent, easy and fun but also genderless and versatile.