Yard for @maisonchateaurouge x @jumpman23. For the launch of this second collaboration, we helped Youssouf and his team to design a week long happening in the iconic Parisian venue: the former Tati megastore in Barbes. @paf_atelier came up with the idea of crafting the place with bricks. 10 000 of them were installed piece by piece for the exhibition which featured both of the brand’s history and inspiration. The exposition was about making souls travel through Chicago and Dakar to Paris to witness this take over. We’re sending huge love and respect to the MCR team for this meaningful collaboration. For us, for the city, and beyond. ❤️ 
Scenography : @paf_atelier 

Photography & images :
@los.bledos @raphaelmalcuit 
@13vor Special Acknowledgment : Arnaud, @lozo.g , C&T, @maximcmbs, @youssouf.f et toute l’équipe de MCR.