PAPPA’S GOT A BRAND NEW BAG! Well he doesn’t, this is my beloved @wearemadlug bag which I want you to choose if you are getting yourself or your kid a new bag for school. For every bag bought from them a pack-away travel bag is donated to a child in care. They are the GOOD GUYS and they make GREAT bags. Over 90,000 children are in care in the UK and Ireland with one child entering the care system every 15 minutes. Most of these being victims of neglect or abuse and carry their worldly belongings in a plastic bag. The brilliant people at @wearemadlug want to end this. The bags they give the kids are unbranded to avoid stigma, fold away so they can be stored easily & each bag has a label that says “You are incredible” that help remind every child that they have value. Head to madlug.com to see the full collection & you can even have fun designing your own, great to do with your child if it is for back to school or for your inner child like me. I wear mine pretty much every day, brought it on #TravelMan with me and my character wears one in the new Take That movie so really get ahead of le fashion now. Needless to say this is not a paid for ad nor have I been gifted anything to say this, they are just great and the care system and kids need all the support and help they can get.