intmagicgroup
Jun 17
128
998
26.6%
ss23.martine-rose.com (link in bio)
Martine Rose SS23 launches globally with a digital experience conceived & created in collaboration with International Magic.
Continuing the legacy of “What We Do All Day”, SS23 is a voyeuristic fly-on-the-wall peep into Martine's latest runway show, held inside a railway arch in Vauxhall, South London.
International Magic extends the aesthetics of the new collection and runway show into a CCTV-inspired, multi-camera viewing experience of Martine's latest collection.
Captured on cameras hidden inside the physical show, the footage gives viewers the lurking sense of watching from behind the curtain.
A stripped-back functional interface referencing nightclubs, after-hours and dark rooms. An endless swiping experience inspired by the relentless pursuit of dopamine, excess and an insatiable desire for more.
A real-time experience, looping perpetually, starting on Friday 17 June, 11:00 AM GMT
intmagicgroup
Jun 17
128
998
26.6%
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