Yard for @nikeparis To celebrate the 50th anniversary of Nike, we teamed-up with the brand to imagine what the next 50 years would look like in a world that’s in constant movement. Today more than ever, this world is tortured by consuming habits that don’t solve or even acknowledge sustainability issues. In response to that, Nike created « Move To Zero », a state of mind and a program that puts forward alternative solutions to consumption. In that extent, we decided to invite Nike members to participate in exclusive workshops for several days throughout the month of April, right inside the House Of Innovation on the Champs-Élysées. Dedicated to teaching the members how to consume better and more responsibly, the workshops were also a way for us to highlight upcoming talents of the city and its suburbs. The first workshop was mentored by @hall.haus, a creative & design studio that came up with a great idea : HALL OF THE LIGHT. For a few hours, the members learned how to design a functional lamp by cutting old shoe boxes and fixing the pieces together following a pattern created by Hall.Haus. The second workshop was mentored by @piailianacarolina, founder of @delcarmen.paris an upcycling brand of the capital. For a few hours, the members learned how to give a second life to their old caps by turning them into usable hoods. This way, there would be no more waste, no more garments gathering dust. Special acknowledgments : @hall.haus @delcarmen.paris @lansk.y @lozo.g @leon.idle Production : Xav, Arnaud, Clémentine