One of my favorite new franchises to emerge in 2025 for @allure, and one we’re proud to carry into 2026 💄❤️ Across social, there wasn’t enough visibility for founders to share the personal journeys, values, and decisions that shape a launch—the cultural nuances behind the beauty moments that move the industry forward. So I set out to create space for it. Founder Vision reimagines beauty launch storytelling by shifting the focus from what is coming out to the visionaries behind it, fostering honest relationships with founders while honoring Allure’s editorial authority and offering audiences a more intimate, human lens on innovation in beauty. By bridging editorial storytelling with social-first formats, the series invites founders to speak directly to community and positions them not just as brand owners, but as cultural contributors shaping the future of beauty. Endless thanks to the incredible founders who trusted me with their stories and helped this franchise grow with so much grace. Here’s to many more moments spotlighting visionary leaders in beauty 💄✨