Meet your curls’ new BFF, Curl Confidence Defining Crème! 🙌 Joico Global Artistic Director, Richard Mannah (@richardmannah), shows how easy it is to transform hair with this game-changing, frizz-busting product with a boost shine. Oh, and say goodbye 👋 to stiff curls! #joicopartner #curlconfidence ✨Featuring✨ ♡ Curl Confidence Defining Crème