I'M NOT A BLONDE, I'M A BLEACH! We celebrate the many diverse shades of what ‘being a Bleach’ looks like, thinks like, feels like, in our first-ever US campaign, cast on TikTok. Hair by @AlexBrownsell and the Bleach London team. Models: Kris, @creationofkris Sarah, @sarahlizstrange Tabby, @tabitha.atwell Julia, @julia_lissette_ Jas, @jaswoox Leo, @loxyfine Jaide, @jaidelennox Cinthia, @japericanmami Steph, @stephxkou Max, @maxolutely Will, @solelordwill Georgia, @georgiamayjagger Hazi, @haziadamu