Why is this coffee blue? In the “Blue House,” Luiz Paulo shares with us his natural coffee drying process. Natural coffee is dried with the skin-on. The pulp and sugars impart flavor on the coffee producing a more fruit forward cup. Natural coffee is a delicate process that can net rewarding results. It’s a careful balance of time, management of light and air. Learn more in the conversation above, including the answer to why this coffee is blue.