. THE NEXT CHAPTER With Creative Director Rhuigi Villaseñor at the helm, the Swiss brand, which was founded in 1851, is undergoing a transformation. “I like to think of it as a sort of ecdysis—a time of shedding the old and revealing the new while staying true to the brand’s origins." - Rhuigi Villaseñor #BallyEcdysis x #Rhuigi