Alo Yoga built its reputation on sleek athleisure and wellness wear, but the brand is making a bold move into hard luxury. Earlier this month it unveiled a new line of Italian-crafted leather handbags priced from $1,200 to $3,600, including duffles, totes and bucket bags adorned with “intention crystal charms.” Alo’s stated goal: extend its wellness-lifestyle image into traditional luxury territory, offering handcrafted pieces designed in Los Angeles and produced in Florence.⁠ ⁠ But when Intersect asked Gen Z consumers what they think, the response was nearly unanimous. In an Unfiltered poll of 383 respondents, just 3.9% said they’d buy the bag and 9.1% said “maybe” — while a massive 86.9% said they’d “never” buy it. Dive deeper via the link in our bio. ⁠ ⁠ Photos: Courtesy of the brand #intersectmagazine #aloyoga #fashiontok #genzstyle #style