. ECDYSIS Lugano, Switzerland, 2022. Since being appointed Creative Director of Bally, Rhuigi Villaseñor (@rhuigi) has been considering the past as he creates an evolution. His journey through the archive has resulted in a clear creative vision. Here, we see a study in introspection, appreciation of craft and exploration of legacy unfold. #BallyEcdysis x #Rhuigi Creative Director: @rhuigi Director: @massimiliano_bomba Editors: @aitorbigas + @coraconlaccento Sound Design: @hidden.mountain Production: @collateralfilms_official