“When redesigning the @canpolbabies_pl logo, I knew from the very beginning that we cannot run away from the “blue planet”/ “sphere” and rounded grotesque typography. These two elements were deeply ingrained in the brand’s DNA. They only needed to emphasize in such a way that the sign would fit the present times, at the same time being a natural visual evolution, consistent with the refreshed brand strategy ”. . “The new identification of the Canpol Babies brand was created by the @hibrands_relation_designers agency under the supervision of Paweł Frej (general creative director). Cooperation (logo design & typography) – Dr. Mateusz Machalski (Academy of Fine Arts in Warsaw, STGU) ”. . #rebranding #makingof #behindthescenes #logodesign #logosketches #typographybranding #redesign #logoredesign #mateuszmachalski #hibrands