Repost from @redken • #ICYMI We always tell stylists to TRUST the process when toning with Shades EQ. ⏲️ Our beloved liquid, acidic demi-permanent haircolor, now available with Bonder Inside as well, works best when processed for 20 minutes on dry hair as seen here in this visual by @conorjmd 🇬🇧 If you are worried about your color depositing too dark, we always suggest adding 000 Crystal Clear to your formula to achieve a more translucent deposit instead of adjusting processing time.💗 #HairLovesShadesEQ #shadeseq #shadeseqformulas #shadeseqgloss #shadeseqtoner #redken #redkenshadeseqformulas #redkenobsessed