I don’t know how this idea got started but let’s discuss whether there are US specific formulations for Korean skincare and cosmetics. Using @jc.dombrowski video as an example, but I have seen many comments about this too. Generally speaking it isn’t true that there are US specific formulations for Korean skincare/cosmetics sold in the US. They’re typically the same no matter where you buy unless you’re buying a discontinued formula. The brands (10+) I contacted selling at ULTA confirmed no reformulations for the US market, with many confirming they import the products to be sold in the US. The biggest exception to this is sunscreen, which many brands have reformulated or made unavailable in the US due to issues with UV filters. Another is Medicube who confirmed some reformulations but didn’t specify. I have dedicated weeks to gather data (and roped my husband in) comparing ingredient lists for items sold on ULTA vs overseas retailers to see if there is a difference with formulations. What I found is any difference generally reflects labeling requirements from US vs. South Korea and not a reformulation. At this point there is no difference where you buy and the incentive you have for buying overseas from an authorized retailer vs. a US based safe retailer would be pricing but you risk tariffs on the package depending on which carrier you use. If you’re wanting convenience I highly recommend @yamibuy (I can provide a referral link for $20 off), @olivekollection, and @sokitbeauty (also has a storefront) who are US based retailers with fair pricing and @seoul_stop or @CosmeticWorldofficial if you’re local to the Orange County area to shop in person. All this info and the spreadsheet are linked in my profile. Korean skincare KBeauty skincare reformulation #KBeauty #koreanskincare