was hesistant to post this and I want to be clear, there is no expectation or obligation to post when receiving PR but I do want to highlight the inequities when it comes to being a small business bs one that is celebratory-backed or has raised funding shout out to @Javon Ford Beauty for mentioning Soft Rows in a tik tok discussing science-driven hair brands - it goes so far when you don't have budget for paid marketing or ads #softrows #bts #smallbusiness