S5IIX Design concept Under the design philosophy "無心 (mushin)" which means "Shaping Emotions" in Japanese, LUMIX S5IIX was built with an exceptional matte black design like no other. LUMIX DESIGN aspires to create tools that respond to the passion of the creator. Form and function give shape to the heart’s emotions; every part feels right and precisely where it needs to be. Hands sure of what to do enable eyes to stay fixed on the subject. In forming the ideal tool, our aim is to create a camera you can use instinctively with precision control for maximum shooting pleasure. Find out more from here: https://www.panasonic.com/global/consumer/lumix/philosophy/design-philosophy.html #MotionPicturePerfect #LUMIXS5II #S5II #LUMIXS5IIX #S5IIX #LUMIX #LUMIXSseries #LUMIXS #Panasonic #shotonLUMIX #LUMIXcameras #photography #videography #cinematography #allrounder #fullframe #mirrorlesscamera #camera #cameralove #mirrorless #vlogging #digitalcontentcreator #newcamera #passionphotography #announcement #cameralife #videographylife