As much as yesterday was a company launch party, anyone who was there could feel that it is much deeper than that; the sense of community permeates way past business relations. Lofty Philosophy started six years ago when my three friends and I would shoot adventure videos with no greater intention than to experience life to the fullest. The meaning has evolved over the years through experiences, hardships and people I’ve interacted with along the way. Three years ago I got it tattooed on my leg because whether it became a million dollar company or just a mindset I maintained, I knew it would be a part of my life forever. I am so fuckin blessed to be able to connect with people who share a similar ambition in life. Work hard, love exhaustedly, and experience everything you can in our short time here because everyday is a blessing.