When we first began purchasing wool from Shetland, we learned of the wonderful heritage and pride in the wool industry there, but we also learned of the industry’s fragility due to low wool prices. Our value of not only the material itself but the incredible people behind the scenes; we pay fairly, of course, but also strive to shine a light on the incredible work that goes into producing it, and as part of a fair-trade policy, we have vouched to buy a substantial amount of the Shetland Island crofters’ yearly clip. Tap the link in our bio to read more about the wonderful fibre that is Shetland wool. World renowned Shetland Wool Week begins on Saturday 24th September, until Tuesday 4th October. A celebration of Britain’s most northern native sheep, the Shetland textile industry, and the rural farming community on these islands. @shetlandwoolweek