BALMAIN x EVIAN ​ Behind the scenes of our new #BALMAINxEVIAN limited-edition campaign with @olivier_rousteing. ​ The Creative Director of the iconic fashion house @balmain reimagined our 75cl glass bottle taking inspiration from the universes of both French houses, with delicate light blue lace features and aqua-like droplets inspired by evian’s pure natural water, enhanced with Balmain’s synonymous embellished details and gold lettering. ​ ​ #BALMAINxEVIAN​ ​ Creative Direction & Production: @helmut_magazine​ Photography: @annaetjacques