Introducing @unna.world, a lower-impact activewear brand from Stockholm. UNNA takes a simple approach to responsibility: focus on a limited palette of lower-impact materials, and use them to produce long-lasting products. "Our most important pillar for working more sustainably is garment quality" explains the brand's founder, John-Ruben Holtback, who previously won the International Woolmark Prize with his previous project, L'Homme Rouge. "I think product longevity should be the most central aspect for all design teams. We can’t control how much people will use UNNA products but we can do our best to ensure our products have a long life in the consumer eco-system." Running his brand as a direct-to-consumer business also helps keep UNNA focussed on the product. Rather than force pieces into the seasonal system when they're not ready, working DTC allows the brand to work to its own schedule. John-Ruben is currently working on an innovative made-to-order system where customers can place orders directly from UNNA's factory. Another focus for UNNA is a small palette of trusted fabrics. That means Econyl for recycled nylon, Global Recycling Standard for recycled polyester and cotton, and Global Organic Textile Standard for organic cotton. Tencel is used for a lower-impact alternative to viscose and rayon, and the small amount of wool used is RWS certified. Finally, the brand approaches working out in a less obsessive way (the word "unna" is a common Swedish expression meaning "treat yourself") — it's about working out to feel good and live a healthy lifestyle. "You shouldn’t have to run a marathon or do a hundred burpees to feel good about yourself" John Ruben explains. "Doing your very first 2km run or starting to take the bike to work are amazing achievements, and you should be able to enjoy them"