THIS IS A BIG E.L.F.ING ANNOUNCEMENT from our partners and friends at @elfcosmetics — they joined the Fair Trade Certified Program! Establishing the first #FairTradeCertification for manufacturing facilities in the beauty industry is a HUGE accomplishment! This groundbreaking partnership shows how we will continue to innovate our fair trade model and expand to new products and industries.💄👏 What does it mean to be Fair Trade Certified: 💚The factory must pass an audit which includes adherence to 100+ compliance criteria checklist. 💚The checklist focuses on four areas: social responsibility, environmental responsibility, empowerment, economic development. 💚The factory must pass a re-certification annually, which includes plans for continuous improvement. 💚e.l.f. Beauty pays a premium on every product's cost of goods that goes directly to the factory workers to use for improving their communities. As the first beauty company to utilize a Fair Trade Certified factory, @elfcosmetics is creating a new standard in the industry. Learn more about at the link in our bio! ✨ 📽 Reel reposted from: @elfcosmetics #elfcosmetics #eyeslipsface #elfingamazing #crueltyfree #fairtradebeauty #fairtradefactory #fairtrade