Our Hydrate & Conquer Shampoos & Conditioners are now even more luxe!⁠ ⁠ We've reformulated our shampoo to include a naturally occurring amino acid and coconut oil for a super creamy lather plus 5X more Provitamin B5 for enhanced hydration and shine.⁠ ⁠ Our conditioner is more hydrating too with added Pracaxi Oil to nourish, detangle and keep frizz under control.⁠ ⁠ Both are formulated with a "scent-sational" naturally derived fragrance guaranteed to uplift the senses. ⁠