We reunited with @denham to bring you part 2, ‘The USA Story’. This season we wanted to focus our attention on authenticity, and what is more authentic to the original blue jeans than Americana? Americana is denim authenticity since the Gold Rush in the 1850s and the birth of denim. We wanted to return to original selvedge denim weaving, so we sought out the most authentic, exclusive American shuttle looms from the Cone Denim White Oak manufacturer.