Been in the coffee industry for 8 years now, for me, coffee is more than just a cup of black liquid. Since the very first day I got into coffee, innovation has always been part of a commitment from farm to cup. As a coffee purveyor, I see coffee as a form of art. But for most, it could be anything from a diet drink, a lifestyle or simply just a caffeinated drink. It makes me realise that most perceptions about coffee are distinct from person to person when... It’s a black liquid that serves different purposes for anyone. You. Me. Anyone. So let’s take a moment to enjoy your cup of coffee with your own notion, mood and cherish your coffee moment with your love ones. Together, let’s reimagine black liquid.