While most are chasing the same ten fragrances, I spent last Friday immersed in something far more compelling. I had the pleasure of co-hosting the Art of Italian Perfumery event with @itatradeagency and @esxenceofficial, and this event brought together some of Italy’s most uncompromising perfume houses—the ones operating outside the algorithm’s reach, crafting scents that demand your attention rather than beg for it. But here’s what I’m curious about: What’s your favorite Italian fragrance house? Not the one everyone’s talking about this week—the one that genuinely moves you. The name you’d whisper to someone ready to go deeper. Drop it below. I want to know what’s in your collection—and if you’re just starting to explore Italian perfumery, tell me that too. Let’s build a proper reference list in the comments. @extraitastyle #artofitalianperfume