It might be time to retire the old phrase, “don’t judge a book by its cover.” In 2022 — the age of photo sharing apps and the overuse of the term “aesthetic” — visuals matter more than ever. Hospitality pros know this perhaps better than anyone. But such visual innovations go far beyond plating techniques and well-garnished beverages. At some of the world’s best bars, optical intrigue begins the moment you open your menu. See for yourself all the stunning examples of this artistry at work by hitting the link in our bio.