A workwear staple, jeans are the “wheel” of the work-pants world. Don't reinvent them, but can they be built better? Well, we took our Duluth ingenuity and doubled down (and Double Flex) on durability and comfort. There are no trendy red tags or chasing fancy fashion trends here, just better-built blues for hardworking folks. So leave those stiff, binding jeans for the folks still cruising on 16” limestone hubs; the next generation of denim innovation is at Duluth. #DuluthTradingCo