@saitexdenim and @bluesigntechnologies were featured on @voguebusiness in “Denim is cleaner than ever. That’s not good enough”. Sanjeev Bahl, founder and CEO of Saitex was quoted as saying, “When you’re talking about resource efficiency — why do you need to use freshwater [at all]? I personally think the conversation is going in the wrong direction. We should be talking about radical resource productivity rather than sustainability.” When referring to the chemicals used in denim dyeing and processing Thomas Schäfer, head of Bluesign Academy stated, “The bad chemicals come in to make the style. It’s only for effect, it has nothing to do with performance. Is it sustainable to destroy denim before you use it? This is almost a philosophical question.” #denim#sustainability#saitex#bluesign#dyeing#jeans